- D5.4 Optimised smashHit Framework
- Welcome to our smashHit Optimised Framework! From the very beginning of the project, we were absolutely convinced that the growing Data Economy has to become more attractive for its key stakeholders (data subjects, data providers and data controllers) to overcome existing barriers, as e.g. the complicated and time-consuming consent/contract processes, hindering to build-up innovative services using data from multiple sources.
D5.4 Optimised smashHit Framework
With the growing ability of Consumer Products (CP, such as cars, smart devices, etc.) to generate,gather and share data with third parties among different data-sharing platforms, there will be a general need for flexible and easily manageable procedures to handle data subject’s consent and legal rules, to achieve effective and traceable contracting. The complexities of the General Data Protection Regulation (GDPR), for example, possess some challenges and require complex mechanisms to obtain, record and manage consent. Also, data subjects are afraid about improper use of their data. The combination of understanding and relating to the value proposition, consumer trust, and complex consent processes, results in a low opt-in rate for connected product data exchange (e.g. data from cars) and prevents the creation of innovative services (e.g. connected vehicle insurance programs, or smart city solutions).